Believe the hype and you'd think it the biggest nutritional breakthrough in history - a designer diet that can be used from as young as five which will help us all stay healthy and live longer.
British nutritionists have developed a groundbreaking diet programme based on detailed analysis of DNA, to set out exactly what each person as an individual should and should not eat for the rest of their life.
According to scientists, the so-called "nutrigenomic diet" could greatly increase active life expectancy and, more importantly, eliminate genetically related killer diseases such as breast cancer and other common cancers and heart disease.
Dr Keith Grimaldi, the chief scientist behind the project revealed that his own DNA profile indicates he had an inherited high risk of strokes, heart attacks and deep vein thrombosis. He said, "I have an Italian surname, and 50 per cent of Italians, and about 5 to 10 per cent of people
"In order to reduce this risk," he said, "I need to eat food with high levels of folic acid and B6 and B12 vitamins like green, leafy vegetables, spinach, whole-grain cereal and liver."
Early trials with overweight men in Greece following a nutrigenomic diet have already been a dramatic success.
Dr Grimaldi said: "We have been carrying out trials with obese people in Athens who were eating a good, healthy Mediterranean diet but were having great difficulty getting their weight down. They discovered that, although they were eating a healthy diet, they had a genetic trait which meant that the normal processes for suppressing appetite were not working.
"They were told to eat lots more foods containing folic acid like onions, garlic and spinach, and the results have been extremely convincing."
"Using DNA, we believe we can actually give people the information they need to make the right choices in terms of lifestyle and diet for their health." More